diff --git a/new/print.jam b/new/print.jam
index 195e1d74e..fa7108db4 100644
--- a/new/print.jam
+++ b/new/print.jam
@@ -436,7 +436,7 @@ else
         if $(string) || $(string) != ""
         {
             local escaped = [ regex.escape $(string) : "\\\"" : "\\" ] ;
-            return "\"$(escaped)\"" ;
+            return "echo \"$(escaped)\"" ;
         }
         else
         {
diff --git a/v2/util/print.jam b/v2/util/print.jam
index 195e1d74e..fa7108db4 100644
--- a/v2/util/print.jam
+++ b/v2/util/print.jam
@@ -436,7 +436,7 @@ else
         if $(string) || $(string) != ""
         {
             local escaped = [ regex.escape $(string) : "\\\"" : "\\" ] ;
-            return "\"$(escaped)\"" ;
+            return "echo \"$(escaped)\"" ;
         }
         else
         {